Effective July 1, 2025
Liqhtworks, Inc. ("Liqhtworks," "we," "us," or "our") is an AI company focused on democratizing creative content generation through advanced AI models. We provide the Daisy™ platform, which enables users to create custom AI models, generate images and videos, and explore community-created content.
This Privacy Policy explains how we collect, use, disclose, and process your personal information when you use our website, mobile applications, and other services (collectively, the "Services"). This policy applies when Liqhtworks acts as a data controller of your personal information.
Important: This Privacy Policy describes your privacy rights and how to exercise them. California residents have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), which are detailed in Section 4 below.
1. Information We Collect
We collect the following categories of personal information:
1.1 Information You Provide Directly
Identity and Contact Information: When you create an account or contact us, we collect your name, email address, phone number, and other contact details.
Payment Information: If you purchase a subscription or credits, we collect payment card information, billing addresses, and transaction details through our payment processors.
User Content: This includes:
Images and Media: Photos, videos, and other visual content you upload to create Pods or generate content
Text Inputs: Prompts, descriptions, and other text you provide to our AI models
Generated Content: Images, videos, and other content created by our AI models based on your inputs
Pods: Custom AI models you create by training on your uploaded images
Communication Information: Messages you send to us through support channels, feedback forms, or other communications.
Profile Information: Your username, profile picture, bio, and other profile details.
1.2 Information We Collect Automatically
Device and Technical Information: Your device type, operating system, browser information, IP address, mobile network information, and device identifiers.
Usage Information: How you interact with our Services, including:
Features used and time spent
Search queries and filters applied
Content viewed, created, or shared
Credit usage and subscription activity
Navigation patterns and click data
Location Information: General location derived from your IP address (city/region level, not precise location).
Cookies and Similar Technologies: We use cookies, web beacons, and similar technologies to collect information about your use of our Services. See our Cookie Policy for more details.
1.3 Information from Third Parties
AI Model Training Data: We collect publicly available information from the internet and licensed datasets to train our underlying AI models. This may incidentally include personal information.
Community Content: Information from content shared publicly by other users in our community features.
Service Providers: Information from payment processors, analytics providers, and other service providers.
2. How We Use Your Information
We use your personal information for the following purposes:
2.1 Service Provision and Account Management
Provide, maintain, and improve our Services
Create and manage your account
Process payments and manage subscriptions
Provide customer support
Authenticate users and prevent unauthorized access
2.2 Content Creation and AI Features
Generate images, videos, and other content based on your inputs
Create and manage your custom Pods
Provide search and discovery features
Enable community features and content sharing
Analyze and improve content generation quality
2.3 Communication and Marketing
Send service-related communications
Provide product updates and announcements
Send marketing communications (with your consent)
Respond to your inquiries and support requests
2.4 Safety, Security, and Legal Compliance
Detect and prevent fraud, abuse, and violations of our Terms of Service
Protect the security and integrity of our Services
Comply with legal obligations and respond to legal requests
Enforce our rights and protect against legal liability
2.5 Analytics and Improvement
Analyze usage patterns and user behavior
Improve our Services and develop new features
Conduct research and development
Generate aggregated and de-identified analytics
2.6 AI Model Training (Limited)
We do not use your User Content or Generated Content to train our AI models, except in the following limited circumstances:
Content flagged for trust and safety review (to improve our safety systems)
Content you explicitly submit as feedback or report to us
Content for which you have explicitly opted in to training use
3. How We Share Your Information
We share your personal information in the following circumstances:
3.1 Service Providers and Business Partners
We share information with trusted service providers who help us operate our Services, including:
Cloud hosting and infrastructure providers
Payment processors
Analytics and marketing service providers
Customer support tools
Security and fraud prevention services
3.2 Community Features
When you use our community features:
Your public profile information may be visible to other users
Content you choose to share publicly (such as community Pods or Shots) will be visible to other users
Your username may be associated with content you share
3.3 Legal Requirements and Safety
We may disclose information when required by law or to:
Comply with legal process or government requests
Protect our rights, property, or safety
Protect the rights, property, or safety of our users or others
Prevent or investigate fraud, abuse, or illegal activity
3.4 Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
3.5 With Your Consent
We may share information for other purposes with your explicit consent.
We do not sell your personal information to third parties.
4. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information. We provide these rights to all users regardless of location.
4.1 California Consumer Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the following rights:
Right to Know: You can request information about:
Categories of personal information we collect
Sources of personal information
Business purposes for collection
Categories of third parties with whom we share information
Specific pieces of personal information we have about you
Right to Delete: You can request deletion of your personal information, subject to certain exceptions.
Right to Correct: You can request correction of inaccurate personal information.
Right to Opt-Out: You can opt-out of the "sale" or "sharing" of your personal information. We do not sell personal information, but some community features may constitute "sharing" under CCPA.
Right to Limit Sensitive Personal Information: You can request that we limit our use of sensitive personal information (such as biometric data that may be derived from uploaded images).
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
4.2 General Privacy Rights
Access and Portability: Request a copy of your personal information in a portable format.
Deletion: Request deletion of your account and associated data.
Objection: Object to processing based on legitimate interests.
Restriction: Request restriction of processing in certain circumstances.
Withdrawal of Consent: Withdraw consent for processing based on consent.
4.3 How to Exercise Your Rights
To exercise your privacy rights:
Email us at legal@daisy.so
Use the privacy controls in your account settings
Contact our support team at support@daisy.so
We will respond to your request within 30 days (or as required by applicable law). We may need to verify your identity before processing your request.
5. Data Retention
We retain your personal information for as long as necessary to provide our Services and fulfill the purposes described in this policy, unless a longer retention period is required by law.
Specific Retention Periods:
Account Information: Until you delete your account, plus 30 days
User Content and Generated Content: Until you delete it, plus 30 days for backup systems
Pods: Until you delete them, plus 30 days for backup systems
Usage Data: Up to 2 years for analytics purposes
Communication Records: Up to 3 years for customer support
Payment Information: As required by law and payment processors
When we no longer need your information, we will securely delete or anonymize it.
6. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
Encryption of data in transit and at rest
Access controls and authentication systems
Regular security assessments and monitoring
Employee training on data protection
Incident response procedures
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. International Data Transfers
Your personal information may be transferred to and processed in the United States and other countries where our servers and service providers are located. These countries may have different data protection laws than your country of residence.
For transfers from the European Economic Area (EEA) or UK, we ensure adequate protection through:
Standard Contractual Clauses approved by the European Commission
Adequacy decisions for certain countries
Other appropriate safeguards as required by law
8. Children's Privacy
Our Services are not directed to children under 18 years of age. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided personal information to us, please contact us at legal@daisy.so and we will take steps to delete such information.
We also prohibit the use of images of individuals under 18 in Pod training or content generation.
9. Cookies and Similar Technologies
We use cookies and similar technologies to provide and improve our Services. These technologies help us:
Remember your preferences and settings
Analyze usage patterns and improve our Services
Provide personalized content and recommendations
Measure the effectiveness of our marketing
You can control cookies through your browser settings, but disabling certain cookies may affect the functionality of our Services.
10. Third-Party Services
Our Services may contain links to third-party websites or integrate with third-party services. This Privacy Policy does not apply to third-party services. We encourage you to review the privacy policies of any third-party services you use.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by:
Posting the updated policy on our website
Sending you an email notification
Providing notice through our Services
The updated policy will be effective as of the date specified in the policy. Your continued use of our Services after the effective date constitutes acceptance of the updated policy.
12. Contact Information
If you have questions about this Privacy Policy or want to exercise your privacy rights, please contact us:
Liqhtworks, Inc.
651 N. Broad St.
Middletown, DE 19709
Email: legal@daisy.so
Support: support@daisy.so
For California residents: You have the right to lodge a complaint with the California Privacy Protection Agency (CPPA) at https://cppa.ca.gov/.
For EU residents: You have the right to lodge a complaint with your local supervisory authority.
