Your archives contain countless media files from past projects. Daisy gives you a new lens, revealing innovative ways to tell stories and stand out.
At Daisy, we're harnessing the power of AI to revolutionize content creation.
Surprise.
Not a day goes by without a random podcast host waxing poetic about the death of human creativity, and how will AI-generated content will soon re-shape the digital landscape forever. Sometime after our first Midjourney binge and the initial bout of existential dread passes, we're left to wonder what (if anything) we'll ever do with all that stuff inside our hard drives.
Generative media is the future, but is there something to be said for what came before? One of our most recent client successes paints a clearer picture.
H-O-G Challenge Case Study
When a client from the BIG3 approached us, they were struggling to distribute a short film that took them months to shoot and produce. Their challenge represented a common problem: brands today generate mountains of content, but don’t know how to stand out in a sea of social media channels. Daisy saw a clear opportunity to mine their archives for gold. What we found instead was the root of an authentic untold story.
We first proposed a challenge: a four week “clipping” campaign that engaged their international community of die-hard basketball fans. The idea was to break long-form content down into clips for Reels and TikTok, creating enough content to make daily posts leading up to the fall season.
The clipping challenge uncovered a surprising winner - a single viral clip revealing the deeply rooted influence of American basketball culture in the Philippine psyche. The 40 second clip, featuring a provincial man whose grandchildren were all named after American NBA players, amassed half a million views in a week, and remains their highest performing piece of content to date.
By identifying and highlighting this passionate, yet underrepresented niche within the international basketball community, Daisy helped the Hogs sprout a seed in their international audience, position the brand authentically, and achieve viral success quickly and cost-effectively.
Discovering Unique Angles
While many brands believe they need to constantly create additional content for meaningful impact, Daisy proves otherwise. Our unique approach uncovers opportunities within your existing media, eliminating waste, engaging with community, and maximizing the reach of what you already have.
In the age of generative media, your archives represent a massive untapped asset - let our team help you discover all over again. Think of Daisy as your sustainable content planner , whether you're scaling marketing efforts, maintaining a steady calendar, or generating pre-order buzz.
Maximize Your Potential
Brands today are expected to produce new content in unlimited quantities and unprecedented speeds. At Daisy, we specialize in scaling existing content and extending your brand’s reach over time. Why struggle to keep the algorithm fed, when you can use Daisy to uncover new angles that will set you apart in today's crowded digital landscape?
We believe generative media can help push the next wave of category-defining brands forward, making content creation more dynamic with less effort and digital waste. We give yesterday’s look a fresh perspective, helping brands re-discover and upcycle their media archives for new audiences. Elevate your content strategy with a custom generative campaign, and get your brand ready for a whole new playing field.
Elevate your content strategy with a custom generative campaign by Daisy, and get your brand ready for a whole new playing field.
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